At Urban Farmer we are committed to offering our customers an unparalleled service experience. To this end we have introduced and are piloting a Loyalty Reward Program in Kenya through our subsidiary, UFEA Trading.
Urban Farmer’s customers in Kenya will earn 500 points for each unit of macro premix purchased through UFEA and the points can then be redeemed for specific loyalty rewards. The rewards are focused on enabling our customers to participate in local and international events, offering them exposure to the latest trends and technologies in the livestock and poultry industries. There are currently five reward tiers ranging from 100 000 points (200 units) to 2 000 000 points (4 000 units).
“Previously we found ourselves offering these types of opportunities to customers in an ad hoc, and often misappropriated, way. We hope that this new initiative will mean that we reward our loyal customers directly and proportionally to their spend with us.” – Steven Payne, Manging Director.